Instagram presents the guide to create a digital fashion show in two sections, dedicated to shows and the shopping experience. It starts with the countdown stickers, to increase engagement and the sense of expectation, up to sharing the experience in real time on IGTV, which helps to recreate a sense of proximity. The backstage section allows followers to peek behind the scenes, see interviews with hair stylists and make up artists and ask questions about the collection through the Q&A function. In the shopping section there are suggestions on updating the product catalog before the show, the creation of posts with products that can be purchased before and after the fashion week, the insertion of purchase tags in the stories and limited-time offers. There are digital badges that followers can buy through Instagram Live. Live Shopping allows creators and brands to tag products during their videos, Brand Collabs Manager helps creators to find potential partner brands.
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