Forbes dedicates an article to Ryan Kaji, the highest paid YouTube content creator with $ 29.5 million, 3 more than in 2019, and 12.2 billion views from 41 million users. Small detail: Ryan is only 9 years old. The channel of the very young Texan YouTuber specializes in “do-it-yourself” science experiments, stories featuring his family and unboxing videos (ie, videos focused on the moment in which a package is opened). Instead of receiving designer perfumes and clothes, little Kaji mostly unwraps toys. Kaji in 2018 launched his own brand, Ryan’s World, created in partnership with PocketWatch and Bonkers Toys. Decorations, masks, walkie talkies, puppets and all branded merchandise from Kaji are sold by Target and Walmart.