Moncler inaugurated in London, at 197 Sloane Street, the first temporary store entirely dedicated to the Moncler Grenoble line. The pop-up will remain open until January 31, 2019

 

The store pays homage to the historic line of the Franco-Italian brand, designed in 2010 (the year of its launch) by the stylist Sandro Mandrino and whose new collection debuted last November, which traditionally represents the official start of the ski season.

The architectural firm Gilles & Boissier, historical partner of Moncler, has created the creative concept of the store: the interiors present a new mix of colors and the flooring recreates a geometric pattern with an optical effect.

In addition to the complete Moncler Grenoble Fall / Winter 2018-19 collection, the “Moncler Grenoble” will also be on sale in the boutique, launched with the Moncler Genius project.

 

An outfit from the new Moncler Grenoble collection

The sign led by Remo Ruffini is present internationally through 214 direct sales points and 65 multi-brand dealers. In the first 9 months of the year it recorded a turnover increase of 18% (at current exchange rates) to 872.7 million euros.