“The birth of Carmina campus was the answer to a creative need that emerged when I thought I had left fashion definitively,” said the former creative director of Fendissime, which launched its eco-sustainable accessories brand in 2006
Carmina campus, the upcycled accessories brand created in 2006 by Ilaria Venturing Fendi, former creative director of Fendissime (but also shoe designer for Fendi) was the first made in Italy project with an innovative and sustainable vision of fashion and design in which creativity and high craftsmanship are in perfect harmony with respect for the environment and social commitment.
The bags, the jewels and also the furnishing accessories of the Roman brand are born, in fact, in the laboratories of highly qualified Italian artisans on recycled materials. Inventory funds, vintage, fine series, materials set aside for not having passed the quality standards provided for their original use, but perfect for other uses, are the raw materials combined with fur or leather cuttings recovered from leather goods samples.
Carmina campus has long collaborated with the Itc-International trade center, the joint agency of the UN and the OMC, to create a line entirely produced in Africa with locally sourced materials. The project aimed to create independent micro entrepreneurs, represented by the slogan Not charity just work.
With this same philosophy focused on the role of work as a tool for rehabilitation and self-support, Carmina campus has been making Made in Prison since 2015, a training and work project in some Italian prisons, certified and monitored by the Ministry of Justice and implemented thanks collaboration with a pool of social cooperatives collectively united under the Socially madeinItaly brand.
In 2015 also debuted a special line produced with processing residues of Vibram, a world leader in the production of rubber soles, which has been added to other co-branding already made in the past with international brands such as Campari and Mini-Bmw. All Carmina campus projects are born and followed with tireless effort and in first person by Ilaria Venturin Fendi.
The birth of Carmina campus was not planned at a desk, but it was the answer to a creative need that came out when I thought I had left the fashion in a definitive way, a few years after buying my farm the Casali del Pino.
“I had taken care of the conversion to the biological, of the study for the conservative restoration of the buildings present in the company and for a while I had not had anything else in mind – he told a magazine in the sector – Also because when I left my work at Fendi as a designer and creative director of Fendissime, I did it because I really felt the need to detach me from the increasingly accelerated rhythms of fashion and the frustration of seeing something created with so much passion and work becoming old as soon as I presented. the creative work is the most beautiful in the world and in the long winters in which the countryside rests and the earth regenerates I felt the lack of it, so much so that I kept making bags from the artisans I knew, for my personal use, like those who do dress the dressmaker, and so happened the episode that led to the birth of Carmina campus, I customized some NGO conference bags engaged in campaigns on women’s human rights with materials found at home and I have created many unique pieces that I have proposed to some boutiques. It was immediately a success and this made me think that I could create my own brand by producing bags with a different approach, combining my past know-how with the reuse of unused waste materials. At that point, agriculture and fashion became my two jobs, different and apparently very distant but with the same parameters: respect for the environment, nature and social projects “.