“All is Love”, the sincere short film, confident and full of food for thought for the campaign, provides information and draws attention to the disease, a matter that is very close to the heart both to Idris and to Stella
To celebrate the launch of www.stellamccartneycares.org, Idris Elba, Officer of the Order of the British Empire as well as award-winning actor and director of international renown, has joined the new campaign by Stella McCartney on breast cancer awareness.
The British actor, the narrator of “All is Love”, appears next to some women who courageously recount their fight against breast cancer. The presence of Idris challenges the taboo that men can not speak openly about female breast cancer and experiences related to the disease; the actor addresses directly both women and men and aims to inspire, educate and provide support.
In conjunction with the short film of the campaign, Stella has created the limited edition “All is Love” bandana in collaboration with the young American company Best Made Co.
The red bandana in 100% cotton is decorated with encouraging messages and bears the mantra of Best Made Co. “Kindness, Compassion, Courage, Strength” to live an extraordinary life and remind everyone, men and women, to take care of their health and undergo regular checks.
“Just like many other people, I lost my father 5 years ago because of cancer. Defeating the taboo that men can not talk openly about breast cancer and encouraging men to deal with this subject with their wives, mothers, sisters are things that do not happen often, while they should be a normal habit. We men should convince women we care about to undergo regular checks. I admire Stella for the effort to raise public awareness of this disease and support her campaign; the decision to donate the post-mastectomy bra Louise Listening to women suffering from breast cancer and those who survived the disease is an extraordinary initiative “.
The short film of the “All is Love” campaign follows the first part of the campaign launched on September 24th on the occasion of the birth of Stella’s mother, Linda McCartney, with Sofia Vergara as the testimonial of the “Rose Romancing” limited edition lingerie suit light pink.
Stella McCartney‘s awareness campaign on breast cancer for 2018 insists that the disease should not be a cause for discrimination: breast cancer, in fact, affects both men and women regardless of gender, race, ethnicity and political or religious belief. Therefore, everyone has the right to access preventive controls, holistic support and high-level care.
For a long time now, Stella McCartney has been supporting charitable causes such as the Breast Cancer Awareness initiative on breast cancer awareness, to the point that the designer has decided to launch Stella McCartney Cares.
The new platform brings together all the philanthropic activities promoted by Stella and the brand in a single channel. The bilateral post-mastectomy bra “Louise Listening”, protagonist of the first initiative of www.stellamccartneycares.com, named in honor of the mother of the designer, Linda Louise McCartney, will now be distributed free on the global platform.
Available on donation, the bra can be ordered at www.stellamccartneycares.org/pink, the new website.
Stella McCartney hopes that this initiative will help women around the world get more access to this bra and the exclusive comfort it offers to bravely face the battle against cancer.
The “Louise Listening” bra marries elegance and femininity with advanced technical requirements, thanks to the combination of super-soft cotton and lace details in light pink and ivory shades. A practical front zip closure reduces discomfort, while a wide lower band and wide side supports offer support and comfort without the use of underwire. Based on the comments and suggestions provided by the women affected by the disease that had tested the bra, the 2018 model design has been modified to include ultra-soft inner pockets for use with prosthetics, wide adjustable straps and a wide range of sizes , from S to XL.
“Lateral mastectomy is a tragic reality that triggers many sensations. Our goal was to create something that would allow women struggling with this hard experience to feel proud and not be ashamed. We wanted women to still feel feminine and sensual, without giving up what is usually associated with women and that part of the body, rediscovering their inner and outer beauty, “comments Stella McCartney.
To further support Stella McCartney’s campaign on breast cancer awareness, the designer will host, in her new London store in 23 Old Bond Street, an exhibition from October 10th to November 9th in the “Members and Non Members Only” area for provide customers with information and support during the month dedicated to breast cancer awareness. In this space, the short film with Idris Elba will be shown together with other images on this theme.
This cause is very close to the designer: the proceeds of the sale of the complete “Rose Romancing” and the band “All is Love” will in fact be donated to charities and support centers around the world, including the Linda McCartney center of Liverpool, the Hello Beautiful Foundation of London and the Memorial Sloan Kettering of the United States.
The limited edition “All is Love” bandana will be available from October 15 at the selected Stella McCartney stores and on the stellamccartney.com website. The limited edition “Rose Romancing” for the breast cancer awareness campaign can be ordered at the Stella McCartney stores, online and at Net-a-Porter, Saks, Harrods, Harvey Nichols, Le Bon Marche and Shopbop. The “Louise Listening” bilateral mastectomy bra will be available free of charge on request from October 15th at www.stellamccartneycares.org/pink.