Ido arrives in the heart of Milan. The kidswear brand of the Italian group Miniconf opens its first store in the city center at number 40 of Corso Buenos Aires. The boutique develops on an area of ​​60sqm with 2 windows on one of the busiest shopping streets of the Lombard capital.The concept study, curated by Kikilab, is developed through specific elements such as the urban park symbol of solarity, freedom and respect for the environment; the house symbol of family warmth and image of a peaceful place suitable for children; and the Skyline, a metaphor for the contemporary and the community in which you can have your own experiences. Ido is distributed in Italy in 31 retail stores and 800 wholesale outlets. In the foreign market it is present in 54 retail stores and 550 wholesale.

Click here and visit Michele Franzese’s world:
New SS20 arrivals, register and get a 15% discount coupon:
New SS20 arrivals, subscribe to newsletter and get a 15%discount coupon: