We speak Italian in the parade that opens the London Fashion Week Men’s, scheduled until Monday, June 11th


In fact, Iceberg, the flagship brand of the Gilmar Group, is in fact on the catwalk, whose creative director is the very ingenious James Long. After having privileged Milan in February – when the proposals for men and women were at the center of a street fashion show also open to the public – now the brand crosses the Channel, “because without questioning the role of the Lombard capital, London is my home »declared Long, from 2016 at the helm of both sides of the Iceberg medal, the woman and the man”.

Long has anticipated to the press some details of the Spring-Summer 2019 collection that is under the spotlight tonight: in an alchemy between luxury, sport and high-tech, there is room for irony – a distinctive element of the label – with the Peanuts characters and references to the history of Iceberg, for example the sponsorship of Formula 1 races in the eighties and nineties.

The calendar loses some pieces (JW Anderson and Craig Green, the latter engaged in Florence during Pitti Uomo, do not present themselves, but reiterates its contents for research and promotion of new or out-of-the-line designers, alongside to the big ones that confirm the adhesion to the review. Among the highlights of tonight, June 8, the preview of the spring-summer 2019 of the Asos and the Topman party. Tomorrow we enter into the realm with, among others, E. Tautz, Lou Dalton, Wood Wood, Ben Sherman and Bianca Saunders. Also on stage is Edward Crutchley, who has his own collaborations with big names like Louis Vuitton.

On 10 June it is the turn of Chalayan, Christopher Raeburn, Michiko Koshino and Cottweiler. To keep an eye on this day the creations of Martine Rose, a label belonging to the homonymous designer, absent last January after the birth of the second child. As wwd.com points out, in addition to successfully designing its men’s line, Martine Rose is a consultant for the menswear of a great revival brand, Balenciaga. In 2017 the designer was vying for the French Andam prize.

It closes on 11 June with Barbour International, Pronounce and Charles Jeffrey Loverboy, who entered the shortlist of the LVMh Prize finalists. Tim Blanks of BoF said: “Jeffrey’s stylistic language recalls that used by Alexander McQueen to talk to his generation” (in the photo, an anticipation of Iceberg’s main collection for men and women’s Spring-Summer 2019 resort).

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