Special guest of the LFW, Iceberg opened the London fashion week with a show that continued through the streets of the English capital.


After the farewell to Milan Fashion Week with the last stage ‘ICEBERG Parade’ in Piazza Castello, Iceberg 1974 chose London as the ideal capital to present its Men’s Collection SS19 and Women’s Resort SS19, signed by creative director James Long.

The collection follows the inspiration of the capsule collection presented in Milan in February, while the location is changing: “London is my home”, as underlined by James Long.

Through the precious help of his sister Charlotte and the irreverent Colette McCreery (co-founder of Siblings), the London designer has brought to the fore a renewed luxury sportswear: bold touches of neon lights burst on the catwalk, which light up on sweaters and tracksuits, approaching blazers and tailored suits, next to t-shirt in pure baseball style and multicolor sneakers (to be worn strictly combined with tennis socks and pendant).

Logos and cartoons (Snoopy and Charlie Brown in the first place), stand next to fantasies of the United States Grand Prix Formula One (the black and white chessboard), retrieved from the archives of the Italian brand, drawing on the 70s drawings of the former director creative Jean-Charles de Castelbajac.

It is precisely through these measures that the landlord aspires to a return to the past and a more casual, technical but constantly luxury touch: experimentation, attention to detail and special attention to knitwear (never printed, always interwoven) open a new way of dress up in Iceberg, more wearable and finally transgenerational.