German fashion group Hugo Boss has recently announced the appointment of Helko Schafer as new COO, Chief Operating Officer. Schafer has also joined the executive committee of the Metzingen based fashion group. He is in charge  of sourcing, manifacturing, product development, operations and sustainability. In 2016 Schafer was appointed general manager of German fashion label Tom Tailor. He began his business career in Boston consulting group, then joined Adidas. Hugo Boss currently operates 150 monobrand stores between mainland China, Hong Kong and Macao.

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