Hugo Boss-Guggenheim Museum partnership for the limited edition launch of a sweatshirt with an innovative special function. To celebrate the Hugo Boss Prize 2020 event, which rewards artists whose works stand out for being the most innovative and influential in the contemporary art scene, the German label has created a unisex sweatshirt with a modern Guggenheim print on the chest that offers an augmented reality experience using Instagram filters: framing the graphics with the Instagram camera, an animated drawing appears that transforms the sweatshirt into a digital garment to wear and share. Profits from the sale of this product will be donated to charity.
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