Clouds of tulle, sophisticated lines and tailored cuts. All at democratic prices. You can bet that in a few hours the designer collection designed by Giambattista Valli for H&M will be sold out, which will arrive in selected stores of the Swedish giant starting from 7 November 2019 and previewed in some stores starting tomorrow and on hm .com. The collection was unveiled last night in Cannes by Giambattista Valli and Ann-Sofie Johansson, creative advisor of H&M, during the amfAR Gala, with some pieces of the collection worn by Kendall Jenner, Chris Lee (Li Yuchun), Chiara Ferragni, HER , Bianca Brandolini d’Adda and Ross Lynch.

“I am really happy about this collaboration: H&M allowed me to convey my vision of style and celebrate beauty with a wider audience – said the designer -. The goal is to share my passion for beauty, as well as be part of the best memories of those who will wear my clothes and help create love stories all over the world “. Ann-Sofie Johansson, Creative Advisor H&M, was also satisfied: “We are excited to have collaborated with Giambattista Valli – he explained -. He is the master of high fashion with an undisputed talent for silhouettes. Being able to offer our customers his exclusive models is a dream come true. We can’t wait to find out what their reaction will be after the announcement of this fantastic collection “.

Born and raised in Rome, Giambattista Valli founded the eponymous brand in Paris in 2005. His universe includes ready-to-wear, haute couture and accessories. And with this collaboration Valli also marks his debut in the field of menswear. The Giambattista Valli x H&M collection follows the tradition inaugurated by the Swedish giant in 2004, which over the years has collaborated, among others, with Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Versace, Jimmy Choo, Erdem, Balmain and Moschino.