Hilfiger experiences digital ‘see now-buy now’

Hilfiger experiences digital ‘see now-buy now’

Tommy Hilfiger focuses on the ‘see now-buy now’ strategy to present the proposals for S/S 2020 through a 30-minute video event showing the Tommy Hilfiger, Tommy Jeans and Tommy Sport collections and making them immediately available for sale to the end customer . Guests and influencers have made the event interactive, with questions from the public, quizzes and contests on favorite looks that can be purchased in real time.

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