Bulgari chose La Scala in Milan to present Magnifica, the new high jewelry collection. The new collection should see for the first time the collaboration of the Italian maison, owned by LVMH since 2012, with the Greek designer Mary Katrantzou who has given her personal interpretation to the symbol of the snake. Bulgari has chosen to unveil the collection for the first time in Milan, after past presentations in Venice, Rome and Capri.