Hermès debuts its Year of Innovation, and unveils site of new mega-flagship on Madison

Hermès debuts its Year of Innovation, and unveils site of new mega-flagship on Madison

The house of Hermes unveiled its latest annual theme, which for 2020 is Innovation in the Making, with a multi-layered series of events spread across Manhattan. This being Hermes, they included a morning symposium on an island in New York Bay with a series of proper brains and, in the evening, a mesmerizingly poetic display – a live film performance of special effects inside the latest, future super-boutique of Hermès, the equestrian brand par excellence, on Madison Avenue.
The house’s artistic director Pierre Alexis Dumas and art apparatchik Lili Chopra conducted a series of debates and lectures