What about the Top 10 Most Valuable Italian Luxury Brands? The ranking comes from the Kantar BrandZ Most Valuable Italian Brands studio, according to which first is Gucci (33,838 million dollars) followed by Prada (3,974), Fendi (3,187), Bottega Veneta (2,209), Armani (2,141), Bulgari ( 1,582), Salvatore Ferragamo (1,116), Valentino, Versace and Dolce & Gabbana. According to Kantar Global Monitor, one in four consumers globally choose brands that are attentive to social issues (34% in China), while in Italy the majority of consumers (51%) declare themselves willing to spend more on products with a lower environmental impact. Even in the Far East this theme is very much felt. Italian luxury brands are also perceived as successful brands, but also as brands that work effectively in the area of ​​sustainability and responsibility.