Harmont & Blaine unveils athleisure in Milan

Harmont & Blaine unveils athleisure in Milan

Harmont & Blaine has chosen Milano Moda Uomo to present the innovations and strategies that will characterize the coming months. This 2020 is an important year of changes, starting with the athleisure capsule, a collection of 20 garments with highly performing technical fabrics that appeal to a dynamic, urban consumer with marked characteristics of versatility. Technical and performing fabrics, reflective details and heat-taped zips characterize the capsule designed for a metropolitan customer who chooses practical and comfortable clothing. The sports-inspired garments are accompanied by a large main collection with eco-sustainable natural and recyclable materials. Harmont & Blaine focuses on internationalization investing in the Spanish market, where it currently has 29 concessions within the El Corte Inglés departmet stores, increasing both concessions and points of sale. “We will also consolidate the Chinese market, where we are present with 12 boutiques and we expect further development. We have signed in France a partnership with Galeries Lafayette. Within 2 months, there will be 3 more active corners, in additions to the 2 already existing”, explain from the company.