The collaboration between the Naked Hearts Foundation, launched by the Russian model Natalia Vodanova, and the Chopard house for sick children


A heart of good, full of love for the poorest, loneliest and sickest children. It is what beats for the Naked Heart Foundation founded in 2004 after the tragedy of Beslan by Russian supertop, actress and philanthropist Natalia Vodianova who has made a happy deal with the Chopard house for a limited edition of Happy Hearts bracelets.

For each of these purchased pieces that have the heart in pink mother-of-pearl part of the proceeds from the sale will go to the foundation of Natalia who was born very poor in Gorky, with childhood marked by the disease of sister Oxsana, autistic and with brain deficits, has never forgotten how many people have nothing, even now that it is rich and famous, companion of a multimillionaire like Antoine Arnault, the dolphin of Bernard Arnault, owner of the LVMH Group. She appeared, wearing Chopard jewels, next to the World Cup in Moscow before the final France-Croatia.

Caroline Scheufele and Natalia Vodianova, respectively representatives of Maison Chopard as co-president and creative director and of the Naked Heart Foundation as founder, two women united by a big heart, announced the start of their collaboration during a “ladies’ lunch” on Chopard Rooftop in Cannes, last May. In the company of Livia Firth, Arizona Muse, Izabel Goulart, Bruna Marquezine, Petra Nemcova, Caro Daur, Gala Gonzalez, Charlotte Groenveld and Karen Wasen.
“When you’re lucky enough not to worry about your life, it’s right to reach out to those who need it,” says Caroline Scheufele, who at the last Paris fashion shows had her fabulous jewelery of the highest jewelery on the sumptuous dresses of Giambattista Valli’s fashion show.

“From 1 July all Chopard jewelery and watches production is made in ethical gold – says Simona Zito, Chopard Italia general manager based in Florence on Lungarni – which means 100% ethical gold acquired from responsible sources that respect the rigorous international requirements for social development and environmental protection “. Simona Zito is proud of Chopard’s charitable work with the Naked Hearts Foundation.

“These limited edition heart bracelets for the foundation of Natalia Vodianova represent love, care and protection, of the weakest and of nature with certified mines .A 360 degree love, at an affordable price for a bracelet that is experienced as a accessory with which every woman can play “:

Chopard in Italy has five boutiques, in Milan, Rome, Florence, Venice and Porto Cervo (only here in the summer) and sells its jewels in 70 multibrands. “The Italian market is recovering after the crisis and I believe very much in Italian taste and in our customers who are increasingly prepared and aware of the need for traceability of raw materials”, concludes Simona Zito.