The CEO Guram Gvasalia recounts the future of Vetements after leaving the brand of his brother and co-founder Demna Gvasalia, who chose to dedicate himself to Balenciaga, of which he has been the creative director since 2015.

On the occasion of Wwd’s Appareal & Retail Ceo Summit, Guram Gvasalia revealed its intention to create a platform dedicated to young creative talents.

From 2020 at the Zurich site, a new coworking space will be opened in the offices and an awareness program reserved for schools, with scholarships and several talks focused on the hot topics of the fashion industry.

“The right intuition and creativity are not enough to make a house work – said Guram Gvasalia to Wwd -. Within the company you must have developers, designers, communication professionals, financiers, PR and many other figures “.

“We all work with team spirit, a true artistic chain that cannot be broken,” he added. I think it’s important to give young talents the chance to shape something new and fresh. My team and I want to be like older brothers for them ».

The future projects of Vetements were also illustrated during the summit. The new business plan will focus on ready-to-wear and, in addition, each merchandise category (in particular shoes, underwear and sunglasses) will be managed independently, relying on its own dedicated distribution channel.