On September 24th, the last stop pays tribute to France from the maison


Gucci announces that he will present his Spring Summer collection on Monday, September 24th at the Théatre Le Palace in Paris.

The show parade represents the last stop of a tribute to France in three parts started last January with the pre-fall advertising campaign that recalled the Paris student protests of May 1968 and followed by the Cruise 2019 collection parade which took place in the ancient site of the Promenade Des Alyscamps in Arles.

The Théatre Le Palace “resonates with the vision of the maison as a place that has given life to a sub-culture that has inspired, up to now, the young generations”, explained the leaders of the maison in the note sent to the organs of international information.

The house of the Kering group had already announced last May that it would pay homage to the Ville Lumière, leaving, for the autumn appointment, the Milanese square for the Parisian one.

The decision was officially shared by Marco Bizzarri, president and CEO of Gucci with Cnmi-Italian National Chamber of Fashion and with the Fédération de la haute couture et de la mode, the associations that manage their calendars.

After the tribute to Paris that the creative director Alessandro Michele has realized through the pre-fall campaign 2018 #GucciDansLesRues, inspired by the student revolution of 1968 and the show cruise at Arles, which took place on May 30th, the show dedicated to the spring collection – Summer 2019 fits into the setting of the Théâtre La Palace, a club at the center of the underground music scene between the 70s and 80s, which continues to inspire even today generations of young people.

Also the French essayist and critic Roland Barthes wrote, in 1978, «Theater: this Greek word derives from the verb to look. Le Palace is certainly a place dedicated to observation: we spend time observing the hall and then, when we stop dancing, we still look “.

Gucci will be the first fashion house to parade in the historic space.