Three fashion companies are in the top 10 positions of the annual BrandZ ranking drawn up by the consulting firm Kantar drawn up by measuring the value of the brand, combining financial analyzes with consumer perceptions and highlighting the strength of the brand in producing growth and financial value. For the third consecutive year, Gucci is at the top, up 12% on the previous year. The maison of the Kering group distances Enel, at 13.5 billion dollars, and Tim. Fashion is also present in sixth and eighth positions, occupied by Prada (3.9 billion dollars, up 29%) and Fendi (3.1 billion, + 48%). The other top 10 are Kinder, Ferrari, Nutella, Ferrero Rocher and Eni.