Gucci announces that it will no longer respect the seasonality and the usual appointments of the fashion system.It will prefer an irregular cadence that will follow the times of the creative director Alessandro Michele. “Stop the tyranny of speed – explains Michele – I feel the need of my time, free from hetero-imposed deadlines. I will therefore abandon the tired ritual of seasonality showing to regain possession of a new scan of time, more in keeping with my expressive need. We will meet only twice a year, to share the chapters of a new story. These chapters will be irregular, impertinent and deeply free ones. I would like to abandon the paraphernalia of acronyms that colonized our world: cruise, pre-fall, spring-summer, fall-winter. They seem to me stale and undernourished word.


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