Collaboration between Gucci and The North Face. The project was announced with three teaser videos published on the Italian maison’s Instagram and TikTok pages, showing some shots of mountains and an overview of the image of a hand holding a flag in the wind with the logos of the two brands – all to the sound of a bagpipe. The posts are accompanied by the hashtag “#TheNorthFacexGucci”. The partnership will be the latest in a series of high-profile collaborations undertaken by The North Face with brands ranging from Supreme to Sacai and MM6 Margiela.
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