Gucci has announced that its menswear collection will be shown in Milan in September, “in line with the decision taken by the Italian Fashion Chamber (CNMI). The Italian luxury label has activated a digital showroom experience, accessible to all the buyers and clients who would normally travel to view the collection, giving the possibility of accessing 360º views of the various garments, to zoom in on certain details and to buy the items selected, all through the same tool.
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