According to data from Luxe Digital, which analyzed over 3,000 Google data points, the website traffic of some of the most important luxury brands, as well as social media search trends, Gucci is the most popular online luxury brand. with 15.2% of the total research interest in luxury goods. Chanel follows with 11.6% and Hermès with 10.2%. Louis Vuitton, Burberry and Balenciaga are seeing their online popularity drop from last year as Versace flies. Saint Laurent, Fendi and Lancôme have not entered the top 15 this year while Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are gaining ground. The top five brands (Gucci, Chanel, Hermès, Dior and Louis Vuitton) alone account for 57% of the international search market share. Among Italians, Prada stands out followed by Versace, whose partnership with Jennifer Lopez to tailor her dress for last year’s Super Bowl half-time show gained instant recognition online.
