Gucci Guilty Island is ready to land in the Animal Crossing: New Horizons game. In fact, Gucci once again shows its dedication to playing with content designed for the Animal Crossing community with the distinctive aesthetic of the Maison. The new island transports visitors to the eclectic world of Gucci and Gucci Guilty, with innovative content created by talented members of the Animal Crossing gamer community. Gucci’s collaboration with the content creators of the Animal Crossing player community strengthens the link between the House and the world of games: a journey that began with Gucci Arcade, the ever-growing section of the Gucci app for game lovers. Inspired by the retro video games made famous in arcades in the 70s and 80s, Gucci Arcade continues to bring the GG logo and the ‘Good Gaming’ sign to players’ vocabulary one step further.

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