Gucci officially clears the second hand for Italian brands and, thanks to the collaboration with The RealReal, a portal specialized in the sale and purchase of second-hand luxury goods, it will create an e-commerce where both customers and the brand itself will selling the products. “Gucci continues to see strong growth in resale demand, up 19% this year, it is the most sought after men’s brand for the third consecutive year and also has strong resale value for shippers, around 2.3 times higher. average compared to all brands sold on The RealReal. Stella McCartney led the way as the first luxury brand to partner with The RealReal in 2017 and Burberry followed suit in 2019

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