Even Gucci, after Prada, debuts on Douyin, the short video app, Chinese version of TikTok. Launched in 2016 by the parent company Bytedance, Douyin offers more links to e-commerce and, therefore, more possibility of making purchases if compared to Tik Tok. Gucci will launch videos, livestreams and stories, attracting teenagers with strong purchasing power such as the Chinese Generation Z.
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