Annual collaboration between Farfetch and Gucci entitled ‘Imagined Futures’, inspired by the new sustainable collection ‘Off The Grid’ of the Italian fashion house launched last summer. Collaboration is a “multi-experiential program with values, sustainability, innovation, community and customer services in which creatives from around the world will participate. In the first chapter of the collaboration are American sustainability expert Dominique Drakeford, the sounds of British musician Kam-BU, South Korean artist Novo and the Norwegian editor of Wallet Magazine Elise by Olsen.