For Gucci’s 100th anniversary, a multimedia experience that explores and celebrates the creative vision of the maison arrives at Gucci Garden, the Florentine museum of Kering’s brand, Archetypes. The project, born from the designer Alessandro Michele, tells about the story of Gucci from the point of view of communication and its campaigns. Inside the museum in Piazza della Signoria, fifteen sets inspired by some of the latest advertising campaigns created from 2015, when the designer was appointed creative director, have been set up to date.