Gucci is full of views on social media and breaks all records by recording over 35 million live streaming views for the ‘Epilogue’ collection during the last day of Milan fashion week. The full event, including the 12-hour live stream and narrative video, was broadcasted from 8:00 on the brand’s website, YouTube, Twitter, Weibo and the Gucci App, and from 12 on the Gucci Facebook account. The narrative video, on the other hand, aired at 2 pm on the brand’s website, YouTube, Twitter, Instagram, Facebook, Weibo, the Gucci App, and on the official channels of the National Chamber of Italian Fashion.


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