Goldwin, the Japanese group specializing in outdoor technical clothing, has opened its first flagship store in Europe at Schfflerhof, in the main shopping area of ​​Munich. The shop is designed with a backend and an omnichannel structure, which, in addition to stock optimization, will soon allow services such as pick up in store, return in store, ship from store, e-reservation and home delivery, as well as integrated management of social platforms aimed at strengthening the relationship with customers, The shop exhibits the Ski, Outdoor, Athletic, Lifestyle and C3fit collections. The opening coincides with the transfer of Goldwin Europe’s operational headquarters from Zurich to Munich.