Givenchy focuses on London, opening a new boutique at 165 New Bond Street in the heart of Mayfair
2018 was an important year full of successes for the Maison (just remember the elegant wedding dress worn by Meghan Markle for the royal wedding), which has now decided to expand on English soil, to honor the British origins of Clare Waight Keller, current creative director of the iconic brand.
A historic building of the eighteenth century houses the new flagship of Givenchy, an elegant corner suspended between tradition and innovation.
The store maintains the original elements of the exterior of the building, while the interior design is rich in geometry and modern touches, wall mirrors, multicolor tiles and optical shapes, to frame the entire spring-summer 2019 collection.
A multifaceted concept, which transforms the sophisticated vision of the designer into a futuristic environment, but which always respects the brand’s heritage.
Just to give an example, in the department dedicated to the men’s collections we pay tribute to the boxes in which Hubert de Givenchy used to deliver his haute couture dresses. Pure style.
