Waiting for the digital show on October 4th, Givenchy’s new creative director, Matthew M. Williams, launches his first campaign for the brand. In the images, taken by his friend Nick Knight, Williams reveals the main symbols relating to the metallic hardware that he will present in the women’s and men’s collections. The source of inspiration is his new life in Paris, with places and emblems already immortalized by thousands of tourists, starting with the “love locks” that adorn the city’s bridges. Flat and angular links have been stylized in the shape of a G, while the Givenchy padlocks with a gold finish feature a U-lock or a narrow and elongated carabiner, secured by a screw. Again padlocks in the embossed version, with an exotic leather pattern in which two asymmetrical piercings are highlighted at the base, so that the twin locks have the possibility to hook. For digital platforms, the Williams-Knight duo has curated a video, customized by the voice of another of the stylist’s closest friends, rapper and songwriter Playboi Carti.
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