In September the Emporio Armani men’s and women’s lines will be together in a new location: it is the first time in the history of the brand
Already in recent seasons Emporio Armani had given signs of “restlessness”, going to take off from Milan and making special events in London and Paris.
This time the brand remains in its city of origin, but skips the June appointment, to parade co-ed in September in a new location.
As Carlo Capasa, president of the National Chamber of Italian Fashion, has unveiled during the presentation conference of the Milan Fashion Week calendar, this change of strategy will bring with it another important novelty.
“In September – he said – Emporio Armani has chosen an unpublished location, in which to present the Spring-Summer 2019 collections. It will not be a space owned by the group, but an iconic place in the city of Milan”.
To know the exact address of the double fashion show it will be necessary to wait for the official communication of the group, but it is the first time that Emporio Armani does not parade in the canonical locations owned by Giorgio Armani: the theater in via Borgonuovo, before, and the theater of via Bergognone then.