Giorgio Armani Beauty ha annunciato l’estensione della collaborazione con Cate Blanchett, volto del profumo Sì dal 2013 ed ora anche di Sì Passione 


The Oscar-winning actress will represent all the categories of the Giorgio Armani Beauty line.

In addition to the fragrances, it will lend its image to make-up and skin care products, becoming the brand’s first Global Beauty Ambassador.

Cate Blanchett perfectly embodies the Giorgio Armani woman.

“Radiant and sophisticated, striking for its natural elegance and refined beauty”, commented Giorgio Armani. “I am happy to deepen our lasting collaboration”.

Giorgio Armani’s vision of modern femininity consists in revealing rather than transforming. The exclusive and innovative products, the make-up and skincare lines of the brand allow women to enhance their natural beauty, and show themselves in the best version of themselves.

After performances in films such as Ocean’s 8, Where’d You Go Bernadette, the House with a Clock in its Walls and Mowgli, all coming out in 2018, Cate Blanchett was also president of the Cannes Film Festival jury this year. .


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