Giorgio Armani reopened in this last week around one hundred boutiques in his global retail network, with added security measures and a new system of booking appointments. Armani reopened flagships in such major fashion destinations as Milan, Paris, Munich, Beijing, Hong Kong and Sydney. The Italian designer has also converted his iconic billboard on central Milan on via Broletto, probably the most famous fashion signage in Italy, into an image honoring Italian healthcare workers. The billboard will feature an image of a lady doctor with angelic wings holding Italy in her arms – a symbol of the fight against Coronavirus. This weekend, Armani also changed the illumination of his Armani Ginza Tower façade in Tokyo, converting its bamboo motif into a graphic mix of dark Oxford blue with Azure motifs. In Japan, the color blue is used to express gratitude to people working in the medical industry fighting against the Covid-19.


Click here to visit Michele Franzese’s world. New SS20 arrivals: register, subscribe to newsletter and get discount coupon up to 30%!