The model is the face of the Burberry collection with the monogram dedicated to the founder of the maison: “Telling the different ones myself was a lot of fun,” Gigi told his fans
Four characters in search of the monogram. Gigi Hadid is «the boy» and «the girl», «the gentleman» and «the lady» in the new Burberry campaign designed by the creative director Riccardo Tisci and entirely dedicated to TB, the initials of the famous founder, Thomas Burberry.
First time in August 2018, the monogram was designed by the designer in collaboration with British art director and graphic designer Peter Saville.
At the time of his appointment, Riccardo Tisci discovered in the maison’s archive a selection of 20th century Thomas Burberry logo motifs that inspired him to create a new code for the maison.
Protagonist Gigi Hadid, portrayed and filmed by photographer Nick Knight and then stylist Katy England, art director Peter Saville, make-up artist Isamaya French and hair stylist Gary Gill. The collection will be available for purchase globally in selected Burberry stores and online starting May 22.
The model’s words
«I have always loved and respected Riccardo’s work. I feel honored and I am grateful that he trusted me for this project – adds Gigi -. I worked with Riccardo for the first time on his Burberry debut and the timing seemed perfect. We had the opportunity to really know each other. At the moment when the creatives told me about the project, I understood how I would have liked it, telling in a certain sense all the characters that can coexist in me too. It was one of the most enjoyable days of my life ».
