From 2 to 6 September, the Ligurian capital will host the first edition of GenovaJeans, a new international event that will unite the history and future of jeans, thanks to the collaboration of Candiani and Diesel, the two founding partners of the event. The first edition will give life to the history, evolution and innovation of jeans with a series of immersive experiences that will include the Artejeans exhibition, thirty-six works in denim cloth donated to the city by contemporary Italian artists. The works will be exhibited at Metelino in view of the creation of the International Jeans Museum.