Gap teams up with Kanye West

Gap teams up with Kanye West

Gap signs a ten-year agreement with Yeezy, the fashion label of Kanye West, for the development and distribution of the Yeezy Gap line, which from 2021 will offer clothing for men, women and children in the US group stores and online from the site. The rapper maintains exclusive ownership of his brand, valued at $ 2.9 billion in April. This is not the first collaboration with major fashion players for West, which maintains the agreement with Adidas, which in 2019 generated sales of 1.3 billion dollars.

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