White dresses that wink at the straitjackets. And from Gucci the storm breaks out


The fashion show for the spring-summer 2020 of the Florentine fashion house that opened with some models wearing shirts very similar to those used in psychiatric hospitals did not go unnoticed.

A strong, shocking image, which in addition to having prompted several users to wonder whether straitjackets were part of the new collection, raised a cloud of controversy, forcing the brand to shed light: “Uniforms, work clothes and garments of compulsion , including the straitjacket, were inserted at the opening of the Gucci Spring Summer 2020 show as the most extreme version of a uniform imposed by the company and by those who control it – reads a note issued by the company -. These clothes have only had the function of conveying a precise message and will not be part of the collection on sale ”.

“Presenting them – continues the note – Alessandro Michele wanted to express how, through fashion, power is exercised over life in order to eliminate self-expression. A power that, dictating social norms, classifies and restrains personal identities ”.

“The antidote of the Gucci creative director to this concept is represented by the 89 looks of the Spring Summer 2020 collection, which convey the concept of fashion as a tool for exploration and self-expression, cultivating beauty and making diversity sacrosanct” the note concludes.