New stage of the link between fashion and gaming with Chiara Ferragni, after Kim Kardashian and the sisters Kylie and Kendall Jenner, who have already landed in the video game segment for some years. The Italian fashion influencer has launched ‘Rescue Matilda’, starring Ferragni herself in a pixel version, intent on overcoming a series of obstacles including giant mouths and cacti, to rescue her French bulldog Matilda. A new form of e-commerce link for the influencer brand of the same name with over 23 million followers on Instagram. Unlike the gaming projects developed by most luxury brands, that of the digital entrepreneur is directly connected with Chiara Ferragni’s online store to purchase the look worn by the protagonist. ‘Rescue Matilda’ is free, requires no installation and can be played on smartphones, tablets and computers. The videogame takes up the plot of the famous Super Mario, one of the most loved historical sagas by gamers.
