Footwear partnership between New Balance and Stone Island: the brands will put their respective research laboratories to work with the aim of working together on innovative products. Both New Balance and Stone Island are independent-minded brands with a strong willingness to take calculated risks, ”Chris Davis, New Balance’s chief marketing officer, said in a statement. Last December Sportswear Company, the company that owns the Stone Island brand, was bought by Moncler. The new deal with New Balance seems to have more than one point in common with the Genius format of the Remo Ruffini brand.