The first edition of Micam Americas, international event dedicated to the overseas market for the footwear sector, will be held in Las Vegas from 17 to 19 August 2020. The new fair, created in partnership with Informa Markets, will take the place of Fn Platform and will take place simultaneously with Magic and Project. Meanwhile, Coronavirus and bad weather had an impact on the 89th edition of the footwear fair promoted by Assocalzaturifici, which has just ended in Milan and recorded a 5% drop in operators. “The forecast contraction is confirmed,” Siro Badon, president of Micam and Assocalzaturifici, said. “We have seen a decrease in Asian buyers and a slowdown in British visitors due to the difficulties in transport, generated by the health emergency and for the latter by weather phenomena. There is also a slight decrease in German operators who are experiencing a difficult economic situation, balanced by the growth of buyers from Russia and the CSI area thanks to the support of the Ice “. Among the novelties of the footwear fair there is Micam X, where the public was able to find new market trends, discover materials and learn about the future of retail.


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