Gino Fisanotti is Moncler’s new chief brand officer: he will report directly to the chairman and chief executive officer Remo Ruffini, and will be a member of Moncler’s strategic committee. The new position of the chief brand officer was conceived to address the architecture, strategy and storytelling of the brand in all its touchpoints, as well as supporting the company in being the expression of a new concept of luxury. An architect by training and of Argentine nationality, Fisanotti joined Moncler after 23 years at Nike, where he held various positions, moving from roles in retail and marketing in South America and Europe, to global VP sportswear, VP marketing North America and, finally as Nike’s first creative brand officer.