The Herno coats make their debut in the first flagship store that the Novara brand inaugurated in Paris, in the very central Rue Saint Honoré 259. The new store, which is spread over 110 square meters on two levels, is the second French boutique after that of Cannes.

“Entering the boutique, like in a house, you are greeted by the bookshop symbolic guardian of the company history, the vertical green walls that connect to the territory where the company is based and to which it is deeply connected”, the company said.

To date, the brand of down jackets and raincoats for men, women and children, has 12 single-brand stores worldwide, distributed in 8 countries, and 37 corners. The reality led by Claudio Marenzi has closed 2018 over 100 million euros, with an export share of 75 percent.