The big names of luxury take to the field after the Paris fire

It is a race for donations for Notre Dame, devastated last night by a terrible fire. Luxury comes into play, with an unprecedented solidarity race. Francois Pinault, the multimillionaire owner of the Kering Group, was the first to join President Emanuel Macron’s call for national and international subscription to find the funds to revive the splendor of the cathedral.

The luxury entrepreneur has promised that he will donate 100 million euros for the restoration of the Church, symbol of the culture of the world and a beacon of Christianity. An example of this is Pinault all to imitate. Eighty-three, married, four children the magnate is a great lover of art, owner of infinite collections, of Palazzo Grassi in Venice and promoter of the restoration of Punta della Dogana with the extraordinary intervention of the Japanese architect Tadao Ando. The son Francois Henri Pinault is the CEO and the president of the Group in Kering which controls fashion brands such as Gucci, Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta. A large family business with the international patriarch who according to the Forbes ranking in 2018 had a wealth of 28 billion dollars.

A few hours later, it is the other big name in luxury, LVMH, responding by raising and doubling: 200 million euros for Notre Dame. The group, controlled by the Arnault family, is at the head of brands such as Fendi, Bulgari, Christian Dior, DKNY, Céline, Guerlain, Givenchy, Kenzo, Loro Piana and Louis Vuitton.