Ferrari will launch in mid-June, probably on the 13th in Maranello, the first luxury collection for men and women entirely conceived and designed by the car manufacturer. The line is expected to be distributed through an entirely new network of flagship stores, as well as online. The collection will tell the distinctive values ​​of Ferrari such as craftsmanship, elegance and innovation and will be dedicated to lovers of the brand and fashion from around the world. In November 2019 Ferrari had appointed Rocco Iannone as the creative direction of Ferrari Brand Diversification with the task of developing the creativity, design and image of all the Ferrari brand clothing and accessories collections.