Chiara Ferragni enters the eyewear world and signs a multi-year agreement with Safilo for the design, production and distribution of the first licensed eyewear collection under the Chiara Ferragni brand. The entire range of eyewear will be available from January 2022. Ferragni made his debut a few months ago in the eyewear segment with a first capsule developed in collaboration with Luxottica. Now the influencer’s brand has evidently considered changing partners for the launch of the structural project. The new agreement confirms the expansion of what is becoming a real lifestyle brand which includes – among many others – fashion collections, developed with Swinger International, swimwear (Velmar), kidswear (Monnalisa), stationery (Pigna) as well as partnerships with Lancôme for the beauty world, from Oreo biscuits to casualwear in tandem with Champion and Evian water.
