Salvatore Ferragamo returns to Milan fashion week: the presentation of new autumn / winter 2020 men’s collection show is scheduled for Sunday 12 January. A few days ago Il Messaggero has dedicated a page to the maison, with an interview by Giusy Franzese to CEO Micaela le Divelec Lemmi “Menswear is important for us – CEO says – that’s why we were in Florence last June, where our story began, even in a phase of great stylistic and identity consolidation for our brand. To return to Milan fashion week is more than a natural choice. The revenues of the fashion sector created online are growing, but the magic of the boutique will never end, the luxury sector will never leave the store because the customers wants to try on the dress or accessory before purchase. The digital experience is the way of knowing the product, but the shopping act is completed in the shop. Digital logics in physical spaces can make the difference “. It is hard to scratch the charm of choosing objects by touching them on the counters of a traditional boutique or atelier being assisted by highly professional shop assistants.