Salvatore Ferragamo is more and more “digital”: during the Covid emergency the brand has focused its online communication first by creating a virtual showroom with the products presented with descriptions and images in high definition, then the game ‘Trivia’ on Instagram (with anecdotes and related quizzes to the one hundred year history of the maison, and with 5 million followers) and now presenting the new website. “We want to give a message of hope and trust in the future to our customers” explains Micaela le Divelec Lemmi, CEO of the company.

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